SeaLink South East Queensland achieves milestone in Hidden Disabilities Sunflower Program

SeaLink South East Queensland (SEQ) is strengthening its commitment to inclusive travel, with 92% of its workforce now trained under the global Hidden Disabilities Sunflower program.

The program supports people with non-visible disabilities by providing a simple, discreet way to indicate they may need extra support when travelling.

Across SeaLink terminals and vessels, trained crew can be identified by Sunflower Supporter lanyards or pins, with clear signage indicating SeaLink SEQ is part of the program and that assistance is available. Guests can choose to wear a Sunflower lanyard to discreetly communicate their needs, or speak directly with a crew member, helping to create a more accessible and supportive environment for families, carers and the broader community.

More than 1.3 billion people worldwide live with a disability. In Australia, 1 in 5 people identify as having a disability, yet up to 85% are non-visible, including neurological, cognitive, sensory, psychological and chronic health conditions that may not be immediately apparent but can significantly impact a person’s travel experience.

The Hidden Disabilities Sunflower program provides a discreet but powerful communication tool:

• Green Sunflower lanyards or pins allow guests to signal they may need extra time, assistance or understanding.
• White Sunflower Supporter lanyards or pins identify trained team members who are ready to offer that support with empathy and care.

Ben Renwick, General Manager SeaLink South East Queensland, said the milestone reflects a strong and ongoing commitment to inclusive travel across the region.

“Every traveller deserves to feel welcome and supported from the moment they arrive,” Mr Renwick said.

“Having 92% of our team trained means we have the awareness and confidence to recognise Sunflower wearers and respond with understanding. It’s about creating an environment where people feel comfortable, respected and supported throughout their journey.”

Across SEQ, SeaLink continues to invest in accessibility improvements, including lift-enabled ferries, tailored assistance for guests with additional needs and ongoing crew education, ensuring guests of all abilities can travel with confidence.

Paul Power, Hidden Disabilities Sunflower Member Engagement Manager AUS/NZ, said:

“When organisations like SeaLink join the Hidden Disabilities Sunflower Program, it strengthens accessibility for everyone across the country. Their commitment helps make Australian travel more inclusive and supportive for people with hidden disabilities.”

This milestone is part of a wider national effort across SeaLink Marine & Tourism, with business units across Australia progressing their Sunflower training participation and embedding inclusive practices into the guest experience.

As more Australians travel with non-visible disabilities, SeaLink remains committed to fostering an environment where every person is met with understanding, dignity and respect.

For more information about the Hidden Disabilities Sunflower program, visit www.hdsunflower.com/au.
For more information about SeaLink South East Queensland, visit www.sealink.com.au.