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Brilliant Travels caters to budget-conscious Day Trips trend, as more Aussies opt for memorable short break escapes

In an era where dollars and sense are reshaping Australian adventures, SeaLink’s Brilliant Travels platform is serving up budget-conscious 'Day Trips' and short break packages, catering to those seeking to make brilliant memories without breaking the bank.

Recent data reveals a notable shift in Australians’ travel patterns. In the 2023 financial year, Aussies made nearly 104.7 million domestic day trips for holiday purposes, compared with 74.5 million trips in 2022 financial year.[1]

As cost-cutting takes precedence during the festive season, more Australians, including 1.2 million individuals under 40 without kids[2] and 2.4 million parents with children under 18, are opting for shorter stays.[3] Time constraints and budget considerations have fuelled this trend, prompting a desire for remarkable experiences that are achievable without a huge time investment of time or money.

SeaLink has a range of travel options to suit your budget, bursting with immersive experiences to create brilliant memories, with SeaLink’s Brilliant Benefits program provides access to even more value. The member program offers exclusive offers and discounts, brilliant deals and packages, as well as a bounty of travel inspiration.


Right now, SeaLink’s Brilliant Offers provide member discounts, room upgrades, dining vouchers and more savings to some of Australia’s most iconic destinations including:

There are also return ferry trips to Magnetic Island for less than $45 per person and discounted short break options also available at Magnetic Island.

Donna Gauci, CEO of SeaLink Marine & Tourism, highlights, "At SeaLink, our aim has always been to connect people to unforgettable experiences at affordable prices. Australians are increasingly seeking out quick getaways enabling them to unwind, bond with family and friends, and explore new destinations and we have responded with the very best of Australia at a more affordable price.

"Whether you are looking for a single-day up to a three-day escape or even longer, we offer brilliant, budget-conscious journeys backed with brilliant service and memories to last a lifetime."

For more information visit www.brillianttravels.com.au

To join Brilliant Benefits and experience savings, visit https://www.brillianttravels.com.au/brilliant-benefits/


[1]
Statista: Number of domestic day trips made in Australia from financial year 2023, by purpose of visit - https://www.statista.com/statistics/620100/australia-number-of-day-trips-by-main-reason-of-trip/

[2 & 3] Nielsen: Travel tips: Marketing to Australians looking for short stays - https://www.nielsen.com/insights/2019/travel-tips-marketing-to-australians-looking-for-short-stays/